exploring the frontiers of burgers
NDB Burger, short for Neil Degrass Bison Burger, draws inspiration from the nostalgic American diner experience. The brand aims to deliver a classic menu with an astronaut twist, making it appealing to both longtime diner patrons and a new generation of food enthusiasts. NDB Burger offers a blend of nostalgia and modern dining that celebrates traditional American diner culture while promoting space and science. This hypothetical brand encapsulates the essence of an era when diners were a gathering space for friends and families, providing a memorable experience in both flavor and atmosphere.
making of logos and the mascot
For the NDB logo, I combined a burger, bison, and rocket to create a unique visual identity that offers a modern twist on a burger restaurant logo. The red, blues, and cream color palette enhances the nostalgic feel while providing versatility and a strong American feel. The logo lockups allow for flexible use in packaging and signage.
The mascot, a bison astonaut surfing a rocket, is inspired by 1950s cartoon styles, blending influences from The Simpsons and classic Disney. The result is a vibrant brand identity that conveys fun and adventure to a broad audience.
design for a diner experience
NDB Burger’s design concept is that of an American diner brand with an astronaut theme. I looked to integrates elements of classic diner aesthetics while embracing the spirit of space exploration.
developing a storefront image
When conceptualizing the storefront for NDB Burger, I aimed to create a visually striking design that embodies both modernity and urban culture. The use of neon lighting adds a vibrant glow, attracting attention and inviting customers in, especially during nighttime hours.
The entrance showcases the restaurant mascot, illuminated with neon lights, providing a bold pop of color that draws the eye. This strong visual element not only enhances brand recognition but also creates an inviting atmosphere that encourages patrons to enjoy their culinary experience. The combination of neon, graffiti, and modern design creates an energetic and welcoming environment that aligns with the vibrant spirit of NDB Burger.
an app to help ndb “launch”
Discover the NDB Burger app designed to enhance your dining experience at our flagship restaurants. Streamline ordering and pickup for those on the go with just a few taps, reducing wait times for a seamless takeaway. The app also features brand merchandise, allowing easy browsing and purchasing of exclusive items. Stay updated on news, events, and promotions so you never miss out. Enjoy convenience and connectivity, tailored for food lovers and brand enthusiasts.
merch from beyond earth
At the flagship NDB Burger restaurants, I designed a collection of merchandise that aims to resonate deeply with our patrons and enhance their dining experience. Each piece in the merch line reflects the vibrant atmosphere of the restaurant while incorporating elements that celebrate our brand identity.
By creating this merchandise line, I aimed to foster a sense of community and belonging among our patrons, allowing them to carry a piece of NDB with them wherever they go. Each item is not just a product but a way to celebrate the unique connection we share with our new and loyal customers.
