brewing from the cosmic unknown
Dark Cosmic Brewing channels H.P. Lovecraft's eerie, horror filled universe, where imagination meets the abyss. My illustrations for their branding depict cosmic horror, featuring Lovecraftian creatures that intrigue and entice. Each artwork combines grotesque elements with an inviting charm, appealing to unsettling curiosity. The color palette reflects a dark cosmos with deep hues, ominous blacks, and stark whites, creating striking contrasts. Organic shapes and sharp lines embody the captivating essence of these extraterrestrial beings. Typography merges vintage styles with modern readability, enhancing brand identity. Dark Cosmic invites beer enthusiasts to explore flavors inspired by the unknown, promising a journey with every sip.
creatures of the abyss
When selecting the creatures for the cans, I embarked on an extensive research process to identify H.P. Lovecraft's most iconic beings. Lovecraft's descriptions often lean towards the vague, requiring me to sift through various interpretations and visual references to grasp the essence of each creature.
After narrowing down the options, I settled on four key beings that best represent his work. The next phase involved crafting a cohesive color palette that would complement the unique characteristics of each creature while maintaining a consistent visual identity across the cans. The goal was to evoke the atmospheric dread often found in Lovecraft’s narratives, using colors that resonate with themes of the unknown and the uncanny.
Through thoughtful experimentation and iteration, each design began to reflect the distinctive attributes of the chosen creatures, ready to intrigue and captivate those who encounter them.
monsters in marketing
For Dark Cosmic, I designed a unique set of promotional posters for pubs and spirits establishments. These posters will also be available at the Dark Cosmic Brewing taproom, enhancing patron experience and brand identity. This visual strategy aims to boost recognition and engage craft beer enthusiasts.
merch of the cosmic horror
In response to the growing interest in Dark Cosmic, an extensive merchandise collection has been developed to allow patrons to immerse themselves in the brand. This collection features a range of items, including apparel, accessories, and decor that embody the essence of Dark Cosmic.
The merchandise will be available for purchase at the Dark Cosmic taproom, providing an opportunity for visitors to take home a piece of the experience. Additionally, for those unable to visit in person, an online store will be launched, ensuring easy access to the full range of products.
Each item is designed to resonate with fans, showcasing the unique art and themes of Dark Cosmic. This curated collection not only enhances the brand's identity but also serves as a tangible connection for patrons to enjoy at home or share with fellow enthusiasts.
