a taste of nostalgia in every glass
Barun Girl Winery: A Journey Through Taste and Memory
Barun Girl celebrates the heritage and bonds of three women connected to Japan. Each bottle captures the essence of Japanese monuments, festival flavors, and refreshing spring scents. Inspired by their childhoods, the founders source ingredients reflecting their regions. The wines evoke memories of sun-kissed fields and lively festivals, bridging tradition with modern winemaking. Every individual bottle tells a story of love and friendship, inviting you to savor Japan's beautiful essence while embracing future experiences.
designing to capture memory in a bottle
When designing the labels for Barun Girl, I adopted a ground-up approach. For the logotype, we selected a font that evokes the feeling of being etched in wood, lending a rustic yet refined character to the brand. The label artworks feature an illustration of a girl holding a balloon, drawing inspiration from the unique connection shared by three women who wore strikingly similar clothing while each holding a balloon in photos of thier childhood. This coincidence ultimately contributed to the brand's name.
The illustration incorporates gold flake to introduce environmental detail, harmonizing with a gradient-saturated world. This technique enhances the depth and richness of the design, reflecting both elegance and a sense of whimsy. The overall result is a cohesive and visually captivating representation of Barun Girl, encapsulating its essence through every element of the label.
of gradient importance
The color gradients were vital in designing Barun Girl’s labels. The founders, with their neurology backgrounds, highlighted how color affects memory. Their memories of hometown colors inspired the designs. I created gradients that reflect these experiences, each telling a story of their regions. Fluid hue transitions evoke nostalgia and connect to the wines' identities. The final designs blend love and memory, creating a lasting impression.
to engrain in memory
For Barun Girl, I created conceptual renders to enhance their wine marketing strategy. These visuals suggest elegant outdoor vineyards, intimate dining, and stylish urban scenes that align with the brand's identity. They highlight the wine while crafting an appealing narrative for potential customers. Additionally, I outlined marketing opportunities through social media and lifestyle brand partnerships, ensuring a cohesive brand presence that resonates with their target audience.
