lucky number 13
nu is an emerging brand founded by John Shiloh, a seasoned professional with thirteen years of experience in the fashion and footwear industry. Driven by a passion for design and an understanding of market trends, John's vision for nu encompasses a unique line of clothing and sneakers that appeal to a diverse audience.
For nu, I focused on conceptualizing footwear and apparel renders that embody both innovation and accessibility. The designs aim to balance aesthetic appeal with functional elements, ensuring that each piece resonates with consumers from various walks of life. Using my expertise in graphic design, I crafted visuals that highlight the brand's identity, featuring bold, clean lines, dynamic illustrations, and a modern color palette.
from concept to creation
My work for nu involved a comprehensive approach to conceptualizing unique and impactful designs. For footwear, I focused on blending functionality with aesthetic appeal, ensuring each piece not only stands out but also enhances the wearer’s experience. In apparel graphics, I strived to create visuals that resonate with the target audience, utilizing typography and illustrations that evoke emotion and connection. My ideas for social media were aimed to intrigue the audience in a harmonious blend of visuals that could draw in viewers, providing an experience highlighting the essence of the brand.
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it began with the footwear
nu began with a collection of footwear. The goal was to conceptualize a strong collection that could cater to a casual audience as well as sneaker enthusiast, As the brand grows, the hopes are to be able to create footwear that span a diverse set of categories such as; basketball, running, skateboarding, and lifestyle.
breaking into fashion & apparel
John's hope in expanding from a footwear brand into a comprehensive fashion line presents an exciting opportunity for growth and redefinition. Aiming to align with this vision, I focused on conceptualizing colors and graphics that resonate with the brand's essence and attitude.
By integrating thoughtful color choices, compelling graphics, and versatile typography, we can effectively establish a strong foundation for John's vision to expand into a full-fledged fashion brand, connecting with consumers on deeper emotional and aesthetic levels.
looking for the limelight
As nu expands its influence in fashion, John envisions it becoming a staple in major magazines. Each collection aims to captivate audiences, sparking interest beyond typical advertising. He dreams of nu on magazine covers, showcasing innovative designs that align with current trends and timeless appeal. Articles would explore the craftsmanship and sustainable practices behind the brand. As nu grows, John is committed to a strong identity of quality and creativity, aiming to influence future designers and consumers.
